Community-based tourism

Failing to deliver?

Community-based tourism was a popular intervention during the 'ecotourism' boom of the 1990s. It is now being suggested as a form of pro-poor tourism. However, few projects have generated sufficient benefits to either provide incentives for conservation - the objective of ecotourism - or contribute to local poverty reduction.

Conservationists and development professionals have tried to promote community-based tourism (CBT) since the 1970s. They identify tourism as an economic opportunity that can raise living standards, particularly in poor rural or marginal areas - for example beyond the Kathmandu valley in Nepal; in the north of Palawan, the Philippines' last frontier; in remote rural areas in Kunming province and Szechuan province, China. Most initiatives have failed, however.

The Community-based Tourism Review

The International Centre for Responsible Tourism at the University of Greenwich, UK, is evaluating CBT projects around the world and reviewing published and 'grey' (unpublished) literature on CBT. Preliminary findings from this research suggest several reasons why CBT projects fail:

• Few projects understand the need for commercial activities: local people must sell crafts, food, accommodation and wildlife or cultural experiences to tourists. This is the only way to ensure a sustainable supply of local income or conservation funds.
• CBT projects must engage with the private sector, including travel agents, tour operators and hoteliers. The earlier this engagement takes place and the closer the partnership, the more likely it is to succeed.
• Location is critical: for poor people to benefit, tourists must stay in or near to these communities. Very few communities have tourism assets which are sufficiently strong to attract tourists - they rely on selling complementary goods and services. Tourists need to be close by for this to happen.
• CBT projects do not always provide appropriate tourism facilities for generating income. For example, too many CBT initiatives rely on building lodges, which are capital intensive and need considerable maintenance, or walking trails from which it can be difficult to secure revenue.
• Protected areas increasingly rely on money from tourists to pay for conservation initiatives. Local communities often have to compete with conservation projects for revenues.

Successful community-based tourism

CBT projects should provide:

• Collective benefits: for example providing funds for community assets such as grinding mills or school books.
• Individual benefits: paid employment (full - or part-time) and opportunities for micro-enterprise earnings (for example craft sales).

The review suggests that the best way to achieve this is for poor communities to engage with the private sector in locations with a significant numbers of tourists. This creates the commercial opportunities that are necessary for poor people to earn incomes from tourism.

Harold Goodwin
harold@haroldgoodwin.info

See also

The International Centre for Responsible Tourism
www.icrtourism.org

The Responsible Tourism Partnership
www.responsibletourismpartnership.org

Pro-Poor Tourism
www.pptpartnership.org

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