March 1998 Insights Issue #25

Back to "Gender agenda"

Virtual Souk

PeopLink, a non-governmental organisation that helps Moroccan women rug-makers market products on-line, does away with the middlemen who would normally do the travelling, marketing and distribution because the women lack mobility to reach distant markets. Now the Virtual Souk http://casa.mena.org/mdf/vsouk/index.html allows women to put their products up for sale on the Internet. Where women craftworkers formerly received only one-tenth of the final price, they now get 50 percent of the sale price when a rug is sold.